Blog
How we think about putting AI to work on a store without handing it the keys
Why your first AI worker should change nothing
Every StoreWorkers crew starts in shadow mode: three days of doing the whole job and touching nothing. Here is why that is the point, not a limitation.
Six things an AI worker can never do to your store
The list is fixed, it is the same for every merchant and every agency, and there is no setting anywhere that turns it off. Here is what is on it and why.
Hiring your first crew member in three steps
A walk through the hiring flow: pick the job, set the rules, meet them. What each screen asks, what the recommended answers are based on, and what happens when you press start.
What Shopify Sidekick can't do (and what to use instead)
Sidekick is a genuinely useful free assistant, inside the Shopify admin. Here's an honest map of where it ends, and what merchants use for the operations work it doesn't cover.
Automate or hire? The $2,000-a-month question every growing store faces
At some point every ecommerce founder runs out of hours. Here is a practical framework for deciding what to automate, what to delegate to a human, and in which order.
The real cost of WISMO: what "where is my order" tickets do to your margins
WISMO tickets make up 30–50% of ecommerce support volume. Here is the math on what they actually cost a growing store, and the three ways merchants deal with them.
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